We are an eco-friendly skincare company catering to wellness-conscious consumers' desire for effective and naturally derived skincare. Deeply rooted in cultural wellness traditions that have been tried and true, Rebel Fresh is an all-natural skincare company using simple and few ingredients. Formulated and created to provide relief for people with skincare issues such as extremely dry skin, eczema, and rosacea, and especially for those who want care-free personal hygiene products.


Brooklyn native Ericka Tapia founded Rebel Fresh in 2017 following the birth of her second daughter. The idea was simple: Create clean products without harmful ingredients. Thus, the slogan was born, "FRESH without the B.S!"